Creating the perfect lead magnet can feel like a minefield. What lead magnet statistics are good, and what type of lead magnet should you use?
It’s no secret I love to write a good blog. I mean content is one of the backbones of digital marketing. I love writing them, reading them, critiquing them. I’m in awe of people who write those viral blogs. You know the ones, the long pieces of beautifully curated content that inspires and gives so [...]
So often I hear people tell me various rumours about digital marketing. Sometimes it’s relevant, sometimes it’s misguided information. There are myths surrounding all areas of digital marketing and people can get really wrapped up in what their ‘friend’ has told them is the ‘right’ way to do something. This is one of the reasons [...]
Virtual Assistant is the general term that most people know. When I started about 2-3 years ago, even then Virtual Assistant was still a little known title. With Covid and lockdown, more people have been exploring working for themselves and setting up from home. When I became a virtual assistant I always knew I wanted [...]
I totally get it! The thought of setting up yet another account somewhere to try and streamline something in your business, then exploring the tech, getting overwhelmed and possibly giving up, it just fills you with dread. The thought of new tech doesn’t fill me with dread (if you haven’t guessed already I bloody love [...]
It sounds pretty harsh, but in today’s digital marketing world content is king. And one of the THE most important pieces of content you need to be supplying your audience with consistently is social proof. So why is social proof so important in your digital marketing? What is social proof? Look I’m not too much [...]